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Brodie Forklift – Authorized Toyota Dealer & Material Handling Expert

Published time：

2026-07-14

Author：

Xin Hong Guang

Source：

Xin Hong Guang

Abstract

When researching "Brodie forklift," it is important to clarify that Brodie is not a forklift manufacturer. Instead, Brodie Toyota-Lift is a premier, family-owned authorized dealership of Toyota forklifts and material handling equipment, serving Eastern New England since 1948. With a legacy of over seven decades, the company has evolved into one of the largest forklift parts, service, sales, and rental organizations in the country.Company OverviewFounded in 1948, Brodie Toyota-Lift is headquartered in Lawrence, Massachusetts, with additional locations in Shrewsbury and Sharon. The company employs approximately 92 people and generates annual revenue of around $25.6 million. Brodie maintains a strong family culture, often hiring through referrals and fostering collaboration across all departments.As one company representative noted: "Any building you see with a loading dock is a potential customer". Brodie serves over 5,000 customers, ranging from multi-billion-dollar global manufacturers

When researching "Brodie forklift," it is important to clarify that Brodie is not a forklift manufacturer. Instead, Brodie Toyota-Lift is a premier, family-owned authorized dealership of Toyota forklifts and material handling equipment, serving Eastern New England since 1948. With a legacy of over seven decades, the company has evolved into one of the largest forklift parts, service, sales, and rental organizations in the country.


Company Overview


Founded in 1948, Brodie Toyota-Lift is headquartered in Lawrence, Massachusetts, with additional locations in Shrewsbury and Sharon. The company employs approximately 92 people and generates annual revenue of around $25.6 million. Brodie maintains a strong family culture, often hiring through referrals and fostering collaboration across all departments.


As one company representative noted: "Any building you see with a loading dock is a potential customer". Brodie serves over 5,000 customers, ranging from multi-billion-dollar global manufacturers to owner-operator trucking providers.


Products and Services


As an exclusive Toyota forklift dealer, Brodie offers a complete line of material handling, industrial, and warehousing equipment. Their product portfolio includes:


Forklifts: New and used Toyota forklifts in various capacities and configurations


Warehouse equipment: Pallet jacks, reach trucks, order pickers, and stackers


Aerial lifts: Scissor lifts and boom lifts from manufacturers like Aichi


Other brands: Hoist and Manitou equipment


Service Offerings:


Sales: New and pre-owned equipment


Rentals: Short-term and long-term rental solutions


Parts: Extensive inventory of genuine Toyota and other brand parts


Maintenance and repair: Service for all makes and models, not just Toyota


Training: Operator safety and certification programs


Recognition and Awards


Brodie Toyota-Lift has consistently been recognized as one of the top Toyota forklift dealers in North America. The company has received Toyota's prestigious President’s Award multiple times, most recently for 2025. This award honors dealers who excel at the highest level in parts, service, equipment sales, finance, customer satisfaction, and overall operations.


Earlier honors include:


2013 President’s Award – Toyota's highest dealership honor


2014 President’s Award – Continued recognition of excellence


2024 President’s Award – Among the top 15 Toyota dealers nationwide


Service Area


Brodie Toyota-Lift serves Eastern New England, with primary locations in:


Lawrence, MA (Headquarters): 10 Ballard Road, Lawrence, MA 01843


Sharon, MA: 1180 Providence Hwy, Sharon, MA


Shrewsbury, MA


The company's technicians are known for their responsiveness, handling everything from freezer operations to summer parking lot repairs.


Purchasing a Forklift Through Brodie


Because Brodie is a dealer network, purchasing a "Brodie forklift" means working with their expert team to select the right Toyota or other brand model for your operation. The company offers:


New forklifts – Full warranty and the latest Toyota technology


Used forklifts – Certified pre-owned options with rigorous inspection


Rentals – Flexible terms for short-term or seasonal needs


Leasing and financing – Customized payment solutions


For accurate pricing and availability, contact Brodie Toyota-Lift directly through their website at brodietoyotalift.com.


Conclusion


Brodie is not a forklift manufacturer—it is a trusted, award-winning Toyota dealership with over 75 years of material handling expertise. When you choose Brodie, you are getting not just a machine, but a full-service partner offering sales, rentals, parts, service, and training backed by one of the most respected names in the industry. With multiple locations across Eastern New England and a commitment to customer satisfaction that has earned them Toyota's highest honors, Brodie Toyota-Lift remains a premier choice for forklift solutions in the region.


To explore available inventory or request a quote, visit brodietoyotalift.com or contact your local Brodie Toyota-Lift branch.

Keywords：
brodie forklift
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