Toyota is the global leader in forklift sales, praised for reliability and safety innovations. In North America, the company has a network of 60+ authorized dealers with over 220 locations. In the previous fiscal year, Toyota sold 95,000 forklifts in North America, with engine-powered models accounting for 20–30% of those sales.
2026 New Model Highlights
Toyota has introduced several significant new models for 2026:
Traigo80 Electric Counterbalanced Forklifts
The new generation of Traigo80 electric counterbalanced forklifts made its first appearance at LogiMAT 2026, with models ranging from 3.5 to 5.0 tonnes. Key features include:
Lower energy consumption for efficient, high-frequency operations
High Performance configuration with 90V battery delivering extra torque and traveling speed
Up to 12% energy savings compared to previous models
Designed for both indoor and outdoor operation with a new cabin design and larger batteries
Redesigned Stand-Up Rider Forklift
Launched in May 2026, the redesigned Toyota Stand-Up Rider is optimized for performance, efficiency, and operator comfort:
Lifting capacities from 3,000 to 5,000 lbs
Electric power steering for enhanced maneuverability
MyInsights® telematics providing real-time fleet data, performance metrics, and operational insights
Advanced AC drive and lift motor systems delivering energy efficiency with regenerative plugging that returns energy to the battery
Compact footprint with three- and four-stage mast options and a lift height of 270 inches
Traigo_i – Flagship Electric Model
The Toyota Traigo_i, the flagship model in the new Traigo48 electric forklift range, has been awarded the German Design Award 2026 in the category "Excellent Product Design – Industry". It is engineered specifically with integrated lithium-ion technology.
8FB and 8FBR Electric Warehouse Models
Toyota launched two new battery-electric warehouse models in 2026: the 8FB four-wheel counter-balance forklift and the 8FBR reach truck ranges.
New Core Diesel Pneumatic Forklift
Toyota also introduced a new diesel-powered pneumatic tire forklift series engineered for demanding environments including construction sites, lumberyards, and building material storage sites. With a 4,000 to 6,500-pound weight capacity and rugged pneumatic tires, it delivers the torque needed to move heavy loads over uneven terrain.
Tracto TRE800 and TRE1000 Towing Tractors
Toyota Material Handling Europe presented a preview of new 8t and 10t towing tractors:
TRE800: Compact design and small turning radius ideal for confined spaces
TRE1000: Four-wheel configuration and advanced suspension for long-distance transport
Both feature lateral battery extraction and an open bottom frame for easy maintenance
2026 Price Guide
Toyota forklift prices vary significantly based on capacity, features, and configuration.
Heavy Duty Forklift Prices
Toyota's Heavy Duty forklift line ranges from 15,000 to 125,000 pounds of capacity:
Capacity Range Price Range (USD)
15,000 – 20,000 lbs $350,000 – $390,000
30,000 – 50,000 lbs $400,000 – $650,000
70,000 – 125,000 lbs $800,000 – $1,200,000
THD High-Capacity Models
The THD (Toyota Heavy Duty) High-Capacity IC Pneumatic models can lift up to 125,000 pounds. These machines are powered by diesel engines and designed for ports, steel mills, and heavy manufacturing. The THD7200-48 (52,000 lbs) is available as a 2026 model with negative-lift functionality for boat handling. Prices are Manufacturer's Suggested Retail Price (MSRP) and do not include government fees, taxes, dealer freight/preparation, or finance charges.
Standard Forklift Pricing
Forklift Type Price Range (USD)
Standard new forklifts (3,000–12,000 lbs) $20,000 – $50,000+
Toyota Traigo80 (3.5–5.0 tonnes) Contact dealer for pricing
Redesigned Stand-Up Rider (3,000–5,000 lbs) Contact dealer for pricing
Note: Pricing for new Toyota forklifts is typically available through authorized dealers. MSRP does not include government fees, taxes, dealer freight/preparation, dealer document preparation charges, or finance charges.
Current Promotions
Trade-In & Trade-Up Sales Event – Available through June 30, 2026: Receive a $2,000 factory rebate when you trade in a qualifying Toyota or competitive-branded forklift toward a new Toyota 3,000–6,500 lb Pneumatic IC or Diesel forklift. Unlimited quantities available with a straightforward one-for-one trade structure.
Dealer Network
Toyota has 60+ authorized dealers with over 220 locations across the continental United States, Puerto Rico, and Canada. Toyota honors its top dealers annually with the President’s Award. Recent award recipients include:
Brodie Toyota-Lift (Lawrence, MA)
Conger Toyota-Lift (Green Bay, WI)
Hull Toyota Lift (Elkhart, IN)
ProLift Toyota Material Handling (Louisville, KY)
Major Dealer Examples:
ToyotaLift Northeast: Operates 6 offices across Pennsylvania, New York, Delaware, and Maryland
Southwest ToyotaLift: Grew to 116 employees by June 2026
Dillon Toyota Lift: Authorized dealer for Idaho and Utah with four locations
Sales and Market Context
North American Sales: Toyota sold 95,000 forklifts in North America in the previous fiscal year, with engine-powered models accounting for 20–30%. The company's forklift sales forecasts were revised downward in 2026, with the North American market slightly weaker than expected.
Global Market: The global forklift market was valued at US$31.62 billion in 2024** and is forecast to reach **US$39.90 billion by 2030 with a CAGR of 3.87%. Toyota remains the global leader in forklift sales.
Impact Factors: Toyota has faced headwinds including a US$44.6 billion settlement payment related to a U.S. class-action lawsuit over forklift engine certification costs, impacting Q2 operating profit. U.S. tariffs have also had a net impact of approximately ¥15 billion, with the company implementing forklift price hikes to mitigate the effect.
Buying Considerations
New vs. Used: New Toyota forklifts offer the latest technology (lithium-ion, telematics, safety systems) and full warranty. Used Toyota forklifts typically range from $10,000 to $25,000, with auction prices sometimes falling below $10,000.
Power Source:
Electric: For indoor, zero-emission operations (Traigo80, Stand-Up Rider, 8FB series)
Diesel: For heavy outdoor use and demanding applications (Core Diesel Pneumatic, THD Heavy Duty)
LPG: For mixed indoor/outdoor operations (Core Diesel Pneumatic models with LPG option)
Capacity Selection: Toyota forklifts range from 3,000 lbs to 125,000 lbs. Standard warehouse models handle 3,000–12,000 lbs, while heavy-duty models start at 15,000 lbs and go up to 125,000 lbs.
Certified Used: Work with authorized Toyota dealers for certified used forklifts with warranty coverage.
Financing: Toyota offers financing through Toyota Commercial Finance.
Dealer Support: Toyota's extensive dealer network provides parts, service, and warranty coverage across North America.
Summary
Toyota forklifts in 2026 are available through a network of 60+ authorized dealers with over 220 locations across North America. Major 2026 releases include the Traigo80 electric counterbalanced forklifts (3.5–5.0 tonnes, up to 12% energy savings, 90V battery option), the redesigned Stand-Up Rider (3,000–5,000 lbs, electric power steering, MyInsights® telematics, 270″ lift height), the Traigo_i (German Design Award 2026, integrated lithium-ion), and the 8FB/8FBR electric warehouse models. Toyota sold 95,000 forklifts in North America in the previous fiscal year. A $2,000 factory rebate is available through June 30, 2026, when trading in a qualifying forklift toward a new Toyota 3,000–6,500 lb Pneumatic IC or Diesel model. For accurate pricing, configuration options, and availability, contact your local authorized Toyota dealer.